About Us

Elevated essentials
built for everyday wear.

GOOD IS NEVER ENOUGH.

It’s a belief that drives everything we do. From scouring the world for the best fabrics to obsessively critiquing every aspect of fit, we’re relentless in our pursuit of perfection. It’s a passion you’ll feel the minute you put on our clothes. From substantial made in the USA knits, to truly premium Japanese denim, and gliding Swiss zippers, we demand the absolute best – to keep you comfortable, confident, and looking your best.

PERFECTING THE BASICS

We’re taking the basics and making them better. By perfecting the fit and using the world’s best fabrics, we’re focused on improving the clothing you wear every day. From tees to sweatshirts and hoodies, we’re elevating your wardrobe with versatile, effortless solutions for your everyday outfits.

MADE IN LA

Our clothing is designed, sourced, knitted, and impeccably made in the United States. From our cotton to the final cut and sew, we use the absolute best America has to offer. We’re meticulous in the details and are proud to have partnered with American farmers and craftsmen who share our passion. Your support strengthens these American businesses, creates jobs, and empowers our economy.

OUR COMMITMENT

We demand a higher standard – for the things that we make, the people we employ, and the world we inhabit. We’re committed to fair-paid manufacturing, sustainable sourcing, and eco-friendly business practices. We believe, however, that true sustainability comes from buying less by buying better. Which is why we’re committed to bringing you beautiful garments that will stand the test of time.